American Airlines wants you to know it would really, really appreciate it if you could ask before raising the window shade, and if you could not hog the armrest. Also, be nice to the flight attendants when they greet you.

In a new campaign, which begins this week, aimed at the “world’s greatest fliers,” the airline says it wants to get away from fixating on features like the speed of its Wi-Fi or the size of the entertainment console.

Instead, the campaign praises travelers whose actions — like ceding the armrest to the middle-seat passenger — make the in-flight experience a better one. “Customers really have a huge impact on the flying experience,” said Fernand Fernandez, American’s vice president of global marketing.

To read the full article: http://www.nytimes.com/2016/08/30/business/media/great-fliers-make-the-best-of-their-situation-american-airlines-suggests.html